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The new and improved EST Register: how can it help you?

15/11/2018 | Alexandra Dunsf... | Energy and water efficiency at home | energy efficient products, energy efficient appliances, home energy efficiency

• Demand for energy saving measures means trusted products are vital
• Improved EST Register is a great first point of contact for energy efficient products
• Directory of 863 products across 11 product categories - and counting

Trusted products vital

EST Register is an extensive database of energy efficient products, endorsed by Energy Saving Trust to help you find the right product for your needs. We’ve upgraded the EST Register recently, so our online directory of approved, endorsed and verified energy efficient products has a whole new look and feel. It includes a host of additional features to support manufacturers wanting to showcase their brand and, most importantly, making it easier for consumers and businesses to find trusted energy efficient products online. 

Elaine Berry, Energy Saving Trust’s Senior Business Development Manager, said: ‘Trust repeatedly comes up as one of the major reasons as to why a consumer will invest in a product. Currently, only about 23% of businesses that sell energy-saving consumer products get their products independently verified – but householders are 60 to 70% more likely to want goods with a logo, kite-mark or endorsement relating to energy saving from an independent organisation.’.’

The EST Register’s new features include:

  • Additional filtering for easier navigation 
    You can now browse by brand, sub-category and ratings.
     
  • Manufacturer brand and product pages
    Manufacturers can display information about their brand and products
     
  • Wizard tool
    This helps users browse and find the right products quickly and easily.
     
  • EST brand mark information
    More details on our product performance services and what the brand marks mean.

 

Consumers & businesses

The EST Register is a good first point of contact for consumers and businesses looking for energy efficient technology, and the new directory now displays over 863 energy efficient products across 11 product categories all bearing the Energy Saving Trust stamp of approval.

You can find more information on Energy Saving Trust's product performance services and learn what the EST brandmarks mean and how products qualify for each brandmark here.

Berry said: ‘For many consumers, choosing from the many heating, insulation, glazing and kitchen appliance products available for the home can be a minefield.  Registering your product with Energy Saving Trust provides reassurance for consumers, while the EST Register listing gives manufacturers extra visibility for their products making it easy for potential buyers and householdersto find products that will help them  to save energy.’

The new EST Register wizard tool allows you to refine your product search by quickly searching by brand, sub-category and ratings.

Product categories include:

 

Manufacturers

Meeting legislative requirements is also a big driver for tradespeople to seek independent guidance on what products are going to help hit specific standards – and the savvy professional will no doubt be eyeing up their key kit for winter-proofing right now. This should nudge manufacturers of heating products to think about their approach in the run up to the seasons with greatest need.

If you’re an existing listed manufacturer, we want you to get the most out of your product performance certification by taking advantage of the benefits available through these new features.

If you manufacture energy efficiency products that are not currently featured on the register you may want to consider our certification services, which can add credibility and value to your products in the eyes of consumers:

  • Build trust and confidence in your products amongst consumers
  • Widen distribution and increase sales
  • Differentiate your product/s
  • Accreditation from a trusted and recognised source

Get in touch and speak to someone in our team today for more information: business@est.org.uk

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