Main navigation

Research overview

I={AI}x{EA}: The Power of One, Climate Change Influencer Index

Want to find out how influential you are in your community and amongst your friends and family? Then take the first climate change influencer test.

Created for the Energy Saving Trust by the Henley Centre Headlight Vision and Wildfire, this unique tool can tell you just how much influence you have in spreading energy saving messages in your community.

The index identifies four types of influencers from highly informed and engaged influencers to less informed groups who have the potential to increase their influence. Take the test - The Power of One, Climate Change Influencer Index. Find out your potential to influence your friends and family, to spread the energy saving message in your community.

Did you know?

On average we have 169 people in our social network, covering friends, family, the area we live, groups we are members of and even online friends. This means each of us have a great potential to spread the energy saving message and help fight climate change.

Women are leading the way because they make up over half (53%) of the most influential group, the 'super-influencers'.

'Influential Britons' are acting as a trusted source of advice to 10 people on energy-related issues and they start an average of three conversations a month on climate change.

Even if you're not a super-influencer, you can still make a difference by committing to save energy and encouraging others to do the same. Each one of us who takes action will be helping to fight climate change.

We are calling on everyone in the UK to make a commitment to save energy and use their influence within their community to encourage others to do the same.

Page tools

  • Email this page
  • Rate this page

    Average rating: 3 - OK

Register for updates

For regular email updates please submit your email address below.

Email address:

How did you find us?

Please select an answer:


Help and advice

Call 0800 512 012 for free, independent and local energy saving advice

Click here to contact your local advice centre.