This study used the Scottish Government’s ISM (individual, social and material) behaviour change tool to investigate why, when there are so many solid walled homes in Scotland, comparatively few households install solid wall insulation. The ISM behaviour change tool examines all aspects that may affect an individual’s behaviour to understand what could be changed to encourage a desired behaviour.
The study focused on households who had decided to install solid wall insulation (and in some cases, already had it installed) to investigate their experience in order to draw insights and inform recommendations for how to encourage others to follow suit. Households were recruited to participate in the study, and were asked to answer two questionnaires. To supplement the questionnaires and provide further understanding, some households took part in in-depth interviews, provided material for case studies and kept video diaries. Householders were also invited to join the Green Homes Network. While the focus of the study was on householder attitudes, it also included meetings with community groups, installers, Home Energy Scotland advice centres and Historic Scotland.Download now (1.05mb)
Find out how we helped Beko to show the energy efficiency of their EcoSmart range through our Green Verifications service.Download now (1.24mb)