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Save money, save energy: Getting more from Black Friday

•   Save more with energy efficiency this Black Friday
•   Topten UK identifies products with long-term savings
•   Ecodesign is pushing market forward

People fighting in stores over massive TVs tend to grab the headlines on Black Friday – but this time around, you might want to think longer term as you prepare to get yourself a bargain. 

Though Christmas gifts and the latest technologies might be on many radars, the day could present an opportunity to replace a home appliance, and save big. 

Push savings higher – replace your dryer

Energy Saving Trust's Project Manager Stewart Muir (pictured) has a suggestion that probably won't be on the front pages of most websites plugging Black Friday offers. He said:

Stewart Muir Energy Saving Trust“If you want to look beyond consumer electronics, replacing your tumble dryer would be a good option. This is an example where there's been a massive technology shift, with today's best-performing heat pump systems costing about £25-30 a year to run, while older, condenser models might run you up a £90 annual bill. 

“Prices have gone down for the best dryers out there too, so if you can get a Black Friday deal on top of this, it's definitely something to consider.”

Find the best of the best

The Europe-wide Topten initiative can provide a big help for those taking a slightly less impulsive approach to Friday's festivities, guiding consumers towards the best of the best in energy efficiency. Stewart said:

“The site is a great place to look at the entire life cycle costs. You can compare the most efficient products with a model of the lowest energy class that can currently be sold. Savings will be even higher if you are upgrading from an older appliance that isn't made to ecodesign standards. It really makes a strong case.”

Couple shopping for televisionsIf you're thinking about getting involved in the rush for a deal, here are some other figures from Topten to help you make a choice:

  • The top-ranking 49'' smart TV costs just £7.03 a year to run
  • The best oven cooks up a storm for just £12.14 a year
  • The top fridge freezers cost an annual £20.93 – a saving of £20 on some other models available

Better design a boost for consumers

While Black Friday might bring savings over one day, ecodesign is saving households money all the time. 

Better product standards are saving €490 per household when averaged across Europe, while a recent report from 4E on labelling and improved design highlighted not only the national energy consumption cuts achieved, but also significant drops in purchase cost for the best performing products.

It's clear that manufacturers in Europe, on the whole, are moving increasingly towards products which result in lower emissions and lower running costs. But as people prepare to rush to stores or visit online retailers in the late-year consumer rush, are stores doing enough to point them in the direction of products with lower long-term costs?


Energy labels—plus

Stewart is quick to highlight some positive signs – including the Digi-Label project, which Energy Saving Trust manages

He said: “The Digi-Label is about making the information on energy labels more understandable for consumers. You can tap in personalised information when you're about to make a purchase – for example, the amount of washes you do a week – and it will show you the cost, there and then. It takes what's in stores to the next level.

The tool that's come out of the project, called PocketWatt, will be available in the UK from February. 

He added: “We've also got a number of retailers signed up to be part of Topten – so clearly there is interest in highlighting the best of the best for energy efficiency.”

Making products last longer

It might be argued that events like Black Friday are a problem in themselves; that conspicuous consumption and rapid replacement of products is feeding global sustainability problems. 

There are European standards to be set soon looking at the circular economy – the recycling and repurposing of products – and a recent, visual report by Green Alliance has given legislators a nudge towards setting ecodesign standards that ensure products last longer, so they don't have to be replaced as often in the first place. 

There's clearly a lot to be done to tackle the sustainability issues associated with our household goods. But with a bit of savvy thinking and a visit to a helpful website, even Black Friday can be a more conscious experience. 

Follow @PocketWatt and @Top10Energy for further updates. Share your thoughts with us in the comments below, or tweet @EnergySvgTrust.

Gary Hartley is Energy Saving Trust's expert blogger. He has extensive experience researching and writing on a number of topics, with particular expertise in sustainable energy, policy, literature and sport. As well as providing regular blog content, Gary has also been published in numerous magazines and journals.

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Thanks for the great tips Gary. Keep up the good work!

Mike, Solar Buffalo

Hello Gary's, I have airsource heating and the house energy was originally provided by eon they I increased/decreased bills leaving me with lump to pay (£60+) on changing supplier to first utility. Once again bills started low then increased as too low causing big bill at the end £98 (resolver £20 reduction, deemed read start, not using my reads) now with flow who I've been contacting as started with incorrect reads again, not using my reads. Seems to be a pattern here & alot of stress. What do you think? Thanks if get chance to read, Ann.

Hi Ann,

Thanks for getting in touch. You may benefit from speaking with one of our energy advisors from the Energy Saving Advice Service (ESAS). 

You can call on 0300 123 1234 from Monday to Friday, between 9am to 8pm. (Calls cost no more than a national rate call.) Alternatively, you can e-mail

Best of luck with your enquiry.

EST Team

Hi, we have just recently purchased a property. Whenever we switch on the central heating the bungalow heats up, but does not retain the heat for as long as our previous property did. It seems as if the heat starts to drop off as soon as the heating is switched off. What could be the possible cause(s) of this and what can we do about it? Thank you.