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The Ampere Strikes Back


Our new Ampere Strikes Back report reveals the dawn of a new 'ICE (Information, Communication, Entertainment) Age' as a proliferation of home entertainment equipment, such as DAB radios, flat screen TVs and laptops, across the UK undermines efforts to manage domestic energy demand to curb the effects of climate change.

The report identifies the energy burden of this new set of products that, combined with the hoarding of old products and unwitting wastage, means that, by 2020, 'ICE age' technology will account for an extraordinary 45 per cent of electricity used in UK households. That's equivalent to 14 power stations just to power our TVs, home IT and other electronics by 2020.

Download the new Ampere Strikes Back report now


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