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Energy efficiency advert launched

20 September 2008

An advertising campaign encouraging householders to make steps to make their homes more energy efficient is to be launched today.

Following a rise in the number of people calling energy efficiency advice lines, the adverts, directed by This is England director Shane Meadows, are to air from tonight.

The adverts shot by Mr Meadows show a father trying to get his family to cut their energy consumption, reducing their gas and electricity bills and reducing their carbon emissions.

ACT ON CO2 advice line from the Energy Saving Trust has reported that the amount of calls it has received has quadrupled since the government announced a £910 million package to help householders become more efficient.

Taking steps such as ensuring all sockets are tuned off, installing insulation and using energy saving appliances are among the recommendations the advice line ACT ON CO2 has been handing out.

Environment secretary Hillary Benn said: "I am encouraged that following last week's announcement, people are looking to take action to cut their fuel bills and save energy at the same time. We now need to build on that enthusiasm."

The government package aims to make sure all homes have proper insulation by 2020.