The elephant in the living room

Category Strategic & research

Published 04/10/2011

Reference CO325

File type .pdf

File size 1.94 MB

How our appliances and gadgets are trampling the green dream - an update to The rise of the machines

Britain's love of electrical appliances and gadgets could lead to the UK missing its carbon reduction targets for domestic appliance electricity use by as much as 7 million tonnes.

Three of the worst offenders, the so-called Elephants in the Living Room, are: large plasma TV sets; large fridge-freezers with an ice-maker; and tumble-dryers.

The report finds that despite householders' best efforts to switch to energy-saving products, we are actually consuming more energy than five years ago.