Choose your country:

Demand for insulation grows as homeowners wrap up warm


27 November 2012

  • Almost a quarter of householders “very interested” in fitting insulation.
  • Nearly half of homes still have under-insulated lofts.
  • 25% have un-insulated cavity walls.

A string of harsh winters and a raft of financial incentives have opened up a fantastic range of opportunities for insulation installers, new research by the Energy Saving Trust has found.

More than a million UK homes say they have fitted wall or loft lagging in the last year, while around half still have under-insulated lofts and around a quarter have un-insulated cavity walls.

An Energy Saving Trust survey has found more than a fifth (21 per cent) of people are “very interested” in fitting insulation to their home, with many keen to cash in on the end of the government’s Carbon Emission Reduction Target (CERT) scheme, which offers grants to pay for cavity wall or loft insulation until 31 December.

The Green Deal, which supersedes CERT, will be officially launched in January – and the Energy Saving Trust is inviting insulation installers to step up and get registered to take advantage of the increased interest in insulation.

The Energy Saving Trust is an independent, trusted organisation which can provide Green Deal installer certification at a fixed price. All installers approved by the Energy Saving Trust are given a free listing on the organisation’s website – trusted by tens of thousands of consumers every day.

Stephen Passmore, a housing expert at the Energy Saving Trust, said: “It’s clear that more and more people are taking insulation seriously – after all, it can literally stop your money going up in smoke.

“We’re encouraged that so many homeowners have fitted insulation in the last 12 months, and further heartened that 21 per cent are very interested in following their example.

“Green Deal lets householders pay back the cost of energy-saving improvements over time through their energy bill. Anyone performing Green Deal work must be certified – and the Energy Saving Trust is one organisation making sure that only trusted tradesmen can operate under the scheme.

“Our figures show that there is still a huge opportunity for installers to continue insulating homes across the UK through the Green Deal. With certification and the right information showing which homes could benefit from insulation then installers can maximise the opportunities of this initiative for themselves and householders.”

Green Deal enables private firms to offer consumers energy efficiency improvements to their homes, community spaces and businesses with no upfront payments. Costs are recouped – as savings accrue – through a charge in instalments on their energy bills, with money passed on direct to Green Deal providers by energy companies.

The Energy Saving Trust, which has been advising householders on energy efficiency for 20 years, provides Green Deal certification services which are suitable for all types and sizes of business.

Installers interested in working with the Energy Saving Trust can find out more about the certification or contact

Homeowners can find more information on insulating their home or call the Energy Saving Trust’s helpline on 0300 123 1234.


Notes to editors

Find out more about the Energy Saving Trust.

For more information please contact:

Nick Sharpe:

Bill Ranatunga:


Media enquiries

Members of the media with requests should call our press office on 020 7227 0398.

We provide expert spokespeople for print, online and broadcast. Our team of experts cover a range of areas of expertise.


Get updates on energy saving

Our monthly email, Energywire, has the latest money-saving tips and articles, plus competitions with great prizes – sign up now!


Read our blog

For current opinion and industry insight, visit the Energy Saving Trust blog.