For retailers
We work with retailers of energy saving products – including retailers with multiple outlets, independents, merchants and DIY stores and online retailers – to promote the benefits of energy efficiency, deliver savings messages and signpost consumers to choose the best energy saving products available when buying for their home.
The label, used in conjunction with our marketing materials, help consumers to make an informed choice and provide a compelling reason for your customers to purchase your Energy Saving Trust Recommended products.
They actively look for products we certify and trust them over others in the market. By differentiating the energy saving products you sell, the Energy Saving Trust Recommended scheme can help improve your brand perception, drive sales and demonstrate corporate social responsibility.
To help us provide you with the most relevant information, we define retailers and manufacturers and suppliers as follows:
A retailer: sells products directly to end consumers, but does not manufacture the product or supply a product manufactured by a third party.
A manufacturer: is the original producer of the product.
A supplier: supplies product manufactured by a third party, but does not manufacture the product itself. NB - the product may be branded with the supplier's own details and the manufacturer may not be identifiable (as in the case of an 'own brand' product manufactured by a third party on behalf of a supplier).
If you think you are a manufacturer and/or supplier, please visit that page.
Licensed Retailers
Licensed Retailers are charged a single annual fee covering the licence to use the Energy Saving Trust label with certified products retailed. There are two licensed retailer packages available.
Licensed Retailer ‘Plus’ at £295 is for retailers that want access to our full suite of marketing resources and support to help them maximise the promotional and sales opportunities to sell Energy Saving Trust Recommended products in-store, online and in press and advertising material. Existing licensed retailers will stay on this package by default until their renewal date when they can choose which service best suits their needs.
Licensed Retailer ‘Lite’ is a lower-cost option at £150 for retailers that only want to access a limited range of marketing resources and support but includes the coveted label, point-of-sale material, web and press tools in the package.
Discover the benefits of the scheme
Read the Energy Saving Trust Recommended rules of the scheme
How to apply
The Energy Saving Trust Recommended scheme is open to all retailers selling Energy Saving Trust Recommended products. If you sell products that we certify – you can check by visiting our searchable online product database - you can apply now. See a step by step guide below.
Just follow this three-step process to apply for a licence.
Step 1
- Download a retailer application form (new form coming soon), confirming the Energy Saving Trust Recommended products you sell
- Decide if you want the ‘Plus’ or ‘Lite’ package
- Read the scheme rules
- You will need to confirm the Energy Saving Trust Recommended products you sell and details of how you plan to use the label across different media (in-store, online, in print and POS materials) and how you will manage and control the use of the label so it is used correctly and on the right products.
Step 2
- Send us your completed application by email to estr@est.org.uk
- Or alternatively you can send it by post to: Energy Saving Trust Recommended, 21 Dartmouth Street, London, SW1H 9BP
Product certification
If you are a certified company with the Energy Saving Trust Recommended scheme, you can apply for product certification with us.
Scheme benefits
Energy Saving Trust Recommended entitles you to a range of services including reports, news, information, events, updates, newsletters, and other resources to help you promote your certified products.
